Licking and sniffing are two of the most naturally self-soothing things a dog can do — which is exactly why lick mats and snuffle mats are such useful tools for a barky or anxious dog. This guide is part of our calming dog toys series and our complete guide to stopping dog barking.
Quick answer: Lick mats (spread with soft food to lick off) and snuffle mats (where a dog sniffs out hidden kibble) both trigger calming, repetitive behaviour that lowers a dog’s arousal. Use them before a known trigger or as you leave, with safe, dog-friendly spreads.
Why licking and sniffing calm a dog
Repetitive licking and foraging by scent are soothing, almost meditative behaviours for dogs — they help lower arousal and settle a wound-up or anxious dog. That makes these mats ideal for taking the edge off before a trigger (the doorbell, a departure, a storm) rather than letting the barking build.
Lick mats vs snuffle mats
- Lick mats are textured mats you spread with something soft and tasty; the dog works to lick it all off. Best for a calm, focused wind-down — and easy to freeze for a longer session.
- Snuffle mats are fabric mats with folds and pockets where you hide dry food; the dog sniffs and forages it out. Best for burning mental energy and satisfying the nose.
How to use them
- Time them to triggers. Offer the mat just before or during a situation that usually sets your dog off, so licking or sniffing replaces barking.
- Use dog-safe spreads on lick mats — plain unsweetened options only, and never anything containing xylitol, which is toxic to dogs. Check ingredients.
- Freeze for longer sessions when you need more time, such as a departure.
- Supervise and clean — rinse mats between uses, and watch a determined chewer who might try to eat the mat itself.
Pair these with the routine in our guides to barking when left alone and night barking.
Frequently asked questions
Do lick mats really calm dogs down?
For many dogs, yes — the repetitive licking is self-soothing and lowers arousal. They work best as a wind-down tool around trigger times, alongside training, rather than as a standalone fix.
What can I put on a lick mat for my dog?
Soft, dog-safe foods work well — but keep it simple and plain, avoid anything sugary, and absolutely avoid xylitol (an artificial sweetener that is toxic to dogs). When in doubt, check with your vet.
Are snuffle mats good for anxious dogs?
Yes — foraging by scent is calming and mentally tiring, which helps an anxious or bored dog settle. Introduce it gently so your dog learns the game and succeeds early.
A few minutes of licking or sniffing before a trigger can head off a barking episode before it starts.